Heather Hernandez

Since I’m conducting a job search again, I thought it would be a good time to update this post! Many people I meet don’t have networking business cards, or they’re using cards from one of their “side hustles”. I recommend creating a business card specifically for your job search.

Networking is a powerful tool for your job search so you want to hand a Career Networking Business Card to the new people you meet. I had business cards that identified me as a blogger, but this wasn’t the impression I wanted to leave on people during my job search. I wanted my new contacts to see me as a prospective marketing employee rather than just a blogger. Blogging is part of my work experience, but I’m not making it my job description. So I created a new business card to leave exactly the impression I wanted on my new contacts!

Think of your networking business card as the image of what type of professional you want to become. Highlight your relevant experience (but not all of it) and make it clear what type of job you’re looking for.

 

• Master’s in Marketing student
• Professional Engineer licensed in Texas
• Social Media Influencer

* Email ~ obviously, this is my preferred method of contact

* Phone ~ just in case a new contact wants to talk to me in person

* LinkedIn URL ~ on the back of my card to encourage people to connect with me on LinkedIn

* Blog URL ~ also on the back, to encourage visits to my blog for entrepreneurs HeatherHernandez.com

* Blank Space~ people like to write on business cards, so half of the back of my card is blank space

************************************************************************

What’s on your Business Card?

A benevolent is someone who gives without waiting to receive much in return. It’s a good thing to strive towards in all chapters of your life, but especially during your job search. The reason is that acting benevolently leaves a lasting impression on people. When they benefit from your advice or help, they are more likely to remember it and return the favor when they can. That favor could come in the form of a new job or a new connection that may lead to a new job. Plus it just feels great to help other people!

Being a benevolent is all about paying it forward. When you talk to fellow job seekers do you have any tips to share with them? Are there people in your network that might be able to help them? Do you know anyone who works at companies they are targeting? Have you learned any resume tips you can share with them? I can tell you from personal experience that all of the interviews I’ve been on so far in my job search have all been thanks to someone in my network who is paying it forward by helping me get an interview.

I founded my own business (my frugal lifestyle blog Freebies 4 Mom) on the basis of wanting to help moms save money. I get a thrill every time I hear back from one of my readers about how I helped them save money, win a prize or learn something new. There is nothing more rewarding than receiving thanks from someone you helped. It makes you smile on the inside!

So during your job search, even though you are looking for people who can help you find a job you need to be a benevolent and help your fellow job-seekers in any way you can! You just never know when they’ll return the favor and they might just help you land your next job!

How are you paying it forward?

Networking is so important that I actually created a Networking is Valuable video about it for Brookwoods, the staffing agency I used to work for.

How important is networking for your job search?

I knew that networking would be important during my job search, but I didn’t realize exactly how important it would be until I was several months into my job search. Once you start actively expanding your network by attending networking events, you’ll realize that networking is actually a lot of fun!

How do you think you’ll find your next job?

I’ve learned that I am most likely find a job through my network either directly or indirectly. That’s because personal connections mean everything in a highly competitive job market. Networking is also how you access the hidden job market which has jobs available that are not advertised and you can only learn about through word-of-mouth.

How can networking help someone looking for a job?

Here are a few ways that networking could help you in your job search:

• You discover a staffing agency the would love to help place you in a position
• You meet a hiring manager who would love to interview you for a position
• You make a new connection and they know about a job position that would be perfect for you to apply for
• You become friends with a new connection and they are able to personally recommend you to a hiring manager they know for a job you’re applying for
• You are considered for a position that normally you wouldn’t be considered for based on just your resume because someone gets to know you better

What are some other benefits to networking other than helping you find a job?

Some of the other benefits to networking other than finding a job such are:

• Making lifelong friends in your profession
• Getting out of the house to attend a professional networking event is good for your self-esteem and mental health
• Events you can look forward to attending is important during your job search
• Get support from total strangers, you will be surprised by how much others want to help you!

What types of groups can people become involved in to expand their network?

Here are some ideas for the types of local groups that you could join to help expand your professional network. Remember to add any volunteer positions or certifications from professional organizations to your resume!

• Professional Organizations in your Field (i.e. I joined the American Marketing Association since I am looking for a job in marketing)
• Chamber of Commerce (there are probably several near you if you live near a big city)
• Special Interest Groups (i.e. I joined the NW Houston Business & Professional Women so I could connect with business savvy women who live near me)
• Non-Profits (i.e. local churches or any non-profit where you can volunteer and get to know more people in your community)

How are you expanding your professional network?

It’s been 6 months since I started my job search for a full-time marketing position in Houston or remote. It’s been a wild ride but I’ve learned a lot about myself and about the current job search process!

What has your job search taught you?

When you’re looking for a job, you’re eager to add anything to your resume that will help you stand out among the crowd as the ideal candidate for a job. One thing that can help you stand out is having certifications. Where should you put these certifications on your resume? You can add them to your Marketing Skills section or if you have several you can create a new section called Certifications or Continuing Education. You also should add your certifications to your LinkedIn profile. Now many certifications you have to pay for, but I’ve found a few certifications for marketing professionals that are absolutely free!

Do you know of any other FREE certifications that are useful for marketing professionals?